This summer we were honored to receive a subcontract from Ardelle Associates via Scott Circle to work with Library of Congress' Veterans History Project.
Our team was tasked with creating an ad and media buy strategy for the DC Metro Area to bring attention to their call for WWII veteran testimonies. The campaign was a success and ran in transit systems in DC, MD and VA as well as on the radio, online, TV and in print. Below are some samples of the campaign that had over 20 million impressions.
Many veterans, particularly of the Greatest Generation, are hesitant to share their story, so the ad campaign was targeted to loved ones and volunteers in the veteransphere to convince them to share their stories for posterity.
A very special thanks to Laura Gross (Scott Circle), Nicci Olds (Ardelle Asscociates), Monica Mohindra and her team at Veterans History Project as well as our graphic team lead by Joe Mach.
UPDATE: The campaign will now be used in various states across the country. The next place to run the campaign will be of all places, Northern Mariana Islands, Northeast of Guam!