CLIENT PLACEMENT: NBC4 Changing Minds Feature

Great feature placed for our clients at Washington Improv Theater on NBC4's Special Changing Minds segment by Doreen Gentzler. Watch the piece here.

CLIENT PLACEMENT: Cover of The Washington Post Metro Section

Very happy for our fantastic clients at Washington Improv Theater on their profile on The Washington Post Metro Section's COVER. Read the article in its entirety here.

Simply the Best

KRPR was ecstatic this week to see that not one, not two, but THREE of our current clients were chosen by readers in this year's Washington City Paper's Best of DC Readers Poll in their respective categories. This year's winners include DC Shorts Film Festival in the Best Film Fest category, Constellation Theatre won for Best Theater Company, and All Eyes on Rockville Best Eye Doctor (in only their second year in business)! Congrats to all!

We are extremely proud of the accomplishments of all three winners, and happy to have played a part in orchestrating campaigns to help spread the word about the contest. Most of all we are excited for the extra attention and business that will likely be coming their way!

We believe that all of the businesses and organizations we work with are the best at what they do and look forward to seeing even more of them winning next year's Best Of!

Our History's Future Campaign: Library of Congress' Veterans History Project

This summer we were honored to receive a subcontract from Ardelle Associates via Scott Circle to work with Library of Congress' Veterans History Project.

Our team was tasked with creating an ad and media buy strategy for the DC Metro Area to bring attention to their call for WWII veteran testimonies. The campaign was a success and ran in transit systems in DC, MD and VA as well as on the radio, online, TV and in print. Below are some samples of the campaign that had over 20 million impressions.

Many veterans, particularly of the Greatest Generation, are hesitant to share their story, so the ad campaign was targeted to loved ones and volunteers in the veteransphere to convince them to share their stories for posterity. 

A very special thanks to Laura Gross (Scott Circle), Nicci Olds (Ardelle Asscociates), Monica Mohindra and her team at Veterans History Project as well as our graphic team lead by Joe Mach.

UPDATE: The campaign will now be used in various states across the country. The next place to run the campaign will be of all places, Northern Mariana Islands, Northeast of Guam!

CLICK HERE FOR A FULL CASE STUDY

Pony Pop Up for Equus!

KRPR clients, Constellation Theatre, is presenting Equus. What better way to promote a play centered around horses than a Pony Pop Up in front of their theater on the bustling 14th Street. People passing by on their way to brunch and those that read about it in the media (DCist, Washington Post, Borderstan, etc.) came to see the ponies happily waiting to be pet and photographed. Over an estimated thousand people stopped by during the 3 hour event including NPR's Steve Inskeep who Tweeted about it and WJLA news team.

Get tickets for Equus, running until Valentine's Day.

A special thanks to the Big D's Pony Rides, LLC who were a pleasure to work with and whose horses were the sweetest we have ever seen. Also, special thanks to DC's Department of Health Animal Services Program as well as the Motion Picture and Television Development Office who helped with permitting.

The Tattoos Seen 'Round the World

KRPR recently had the privilege of working with New York-based artist Anne Burlock Lawver. Anne had just wrapped up a show in Richmond, Virginia featuring photographs she had taken over the course of a year in a New York City tattoo parlor. Hoping to have her work seen by an even larger audience, Anne reached out to KRPR. We are happy to announce that her brilliant work has now been seen by thousands of people and featured in publications on two continents! You can check out her work yourself in Slate.com as well as the London-based Daily Mail. Congrats Anne!

Great Press for a Great Cause

This month KRPR began working with a Washington, DC-based organization called Free Minds Book Club & Writing Workshop. The goal of Free Minds is to introduce incarcerated and formally-incarcerated youths to literature and writing in effort to expose them to the wider world and allow them positive ways of expressing themselves. Recently Free Minds was a awarded a $25,000 prize at the Aspen Ideas Festival for their work on a volunteer-ran program called "On the Same Page." The way this specific program works is that incarcerated youth write poetry about their experiences and then community volunteers read those poems at events. During the events other members of the community write feedback and express the ways in which the poetry has connected with them. The idea behind the program is to help tear down the separation between those behind bars and the outside world to which they will one day return. KRPR is honored to work with such and worthy cause and have been delighted to help garner press for this endeavor. You can read one such article by clicking this link. For those wishing to volunteer or get involved in some way, feel free to contact KRPR or Free Minds directly.